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SEASONAL SERENDIPITY Summer opens up all sorts of potential for a property, not the least of which is a boost in occupancy and rate and added ancillary revenue opportunities that come with heightened foot traffic. Consider The Asbury Collection properties, which will bring in expert mixologists to create unique cocktailmaking classes, as well as involve the local community to participate in many other activations, such as our pool parties. They also bring in local fashion designers for events that showcase their designs using live models.“ These have been especially welcomed at the Asbury Ocean Club [ by ] guests and residents alike,” said Little.
Prior successes include food-and-wine pairing events and activations at Salvation, The Asbury’ s rooftop bar. Other plans for summer are likely to include programming for Baronet, The Asbury’ s rooftop outdoor cinema, and detailing the line-up at the adjacent
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John Brosnan, VP of sales and marketing, TPG Hotels & Resorts, at left, with Robert Rosenblatt, regional VP of operations, TPG Hotels & Resorts
Asbury Lanes( bowling alley and live music venue) and Diner. The Mill Falls Resort Collection also has found success at its Church Landing and Chase House locations, where outdoor wedding tents that offer views of the lake are found, helping cement its reputation as a wedding
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destination venue.
Brosnan said in addition to bringing on key staff support, TPG via its Intera Collection( an upscale boutique and independent asset division), has an internal team that explores, evaluates and executes activations across the resorts and marinas, further ensuring
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something different than what competitors may be doing.“ The preparation by this team is a year-round endeavor and the activities brought to life are designed for individual travelers, families and corporate groups to both elevate and make more memorable their stays,” he said. |
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The lobby at Chase House. |
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A guestroom at Chase House looking out over Lake Winnipesaukee. |
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May / June 2026 hotelsmag. com 35 |