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HOW MODERN-DAY BANQUETING IS EXCEEDING EXPECTATIONS.
By TATIANA VALENZUELA
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B anquets are one of the most reliable moneymakers for hotels. They also need to meet or exceed high expectations in quality and experience.
One of the biggest trends in banqueting nowadays is personalization.“ Guests seek experiences that reflect their unique preferences, creating a deeper connection and leaving a lasting impression,” said Patrick Berwald, SVP of food and beverage for EOS Hospitality. He cited weddings as one example, oftentimes outfitted with customized party favors, personalized event schedules and tailored menus
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that help elevate the occasion.“ This level of customization extends beyond social events to corporate functions, where curated experiences create more meaningful engagement,” he continued.
The demand for personal detail comes with a heightened awareness of value and purpose. Clients may not be as costconscious as in the past couple of years, but they are more intentional about where they allocate budget, balancing both experience and efficiency.“ Lavishness is still in demand, but it’ s now accompanied by a desire for authenticity and impact— whether through
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hyper-personalized service, sustainability initiatives or immersive, locally driven experiences” said Berwald. It’ s not just guests who require the ultimate level of
Patrick Berwald, SVP of food and beverage, EOS Hospitality
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68 hotelsmag. com May / June 2025 |