WELLNESS |
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to someone staying at a Spark or a Hampton versus a Conrad or a Waldorf Astoria? Shea: It varies by segment. Focused-service hotels prioritize a built environment conducive to rest— think darkout shades, quiet rooms and optimal temperature control. At luxury properties, like Conrad or Waldorf Astoria, we enhance wellness through premium spas, sleep treatments, fitness offerings and stress-reducing amenities, such as cold plunges and infrared saunas. The key is making wellness scalable and meaningful at every price point. Regarding fitness, we have fitness centers in all our hotels. At a Waldorf Astoria it is going to look a lot fancier, but that doesn’ t mean the fitness center of a Hampton Inn will be the size of a shoebox.
HOTELS: What about nutrition? How does a traveler make nutrition choices at a Spark versus a Waldorf Astoria? Shea: Our grab-and-go markets now feature wellnessfocused items like Athletic Greens and clean-label snacks. We’ re looking at differentiating the assortment in those spaces to add healthier food-and-beverage items and ensure guests can maintain their dietary habits without compromising on taste or convenience.
HOTELS: Is wellness a revenue driver for Hilton? Shea: Definitely. Data show
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The Portal at Grand Wailea’ s Kilolani Spa is a multi-sensorial decompression zone where guests are invited to pause and shift perspective into a mindset of wellness.
that strong wellness offerings can impact average daily rate and drive demand, especially in lifestyle and luxury segments. Spas, for example, generate significant non-room revenue and ancillary revenue.
HOTELS: How about the retail component? Do you partner with wellness brands? Shea: We have focused
Yoga at Hilton Garden Inn Cusco in Peru.
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on creating these kinds of partnerships to expand into wellness retail. You can find brands like Lululemon in our hotels and Alo in all our 40 managed spas across America. We’ re also working on broader retail partnerships that we’ ll announce soon.
HOTELS: Would Hilton consider collaborations or capsule collections with
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wellness brands? Shea: We have a partnership with Peloton and we just launched a partnership with Calm, [ the meditation and sleep app ], which we’ re really excited about. You’ ll be seeing more of that extend into retail. Right now, we’ re focusing on our core programs, but knowing that that is going to lead to more pop-up capsule collections and focus on lifestyle and luxury and resorts, specifically.
HOTELS: How do wellness initiatives tie in with Hilton Honors? Shea: We’ re working on integrating Hilton Honors members with our wellness offerings a bit more. We have various on-property offers, but we’ re working closely with the Honors team to see how we can bring wellness to life even more.
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60 hotelsmag. com May / June 2025 |