WELLNESS
To Your Health
HILTON’ S LEADER OF ALL THINGS WELLNESS SHARES WHAT TRAVELERS ARE LOOKING FOR ON VACATION AND WHY HEALTH IS TOP OF MIND.
By DAVID EISEN
Let’ s be honest: Back in the day, vacations typically conjured images of pure gluttony, where exercise was avoided at all costs and carbs ruled the plate. And though letting yourself go while away from home can be deserving if not rewarding, more and more travelers are opting to go the other way and take better care of themselves while on vacation. So says Hilton, which highlighted a series of wellness trends in its“ 2025 Trends Report.” These included everything from getting better rest and promoting recovery to“ communal wellness” and even methods to extend life. Wouldn’ t that be nice.
HOTELS spoke to Jessica Shea, VP of wellness, retail & leisure operations, Americas at Hilton, to get the lowdown on how wellness is woven into the travel fabric and how hotel guests are taking advantage of programming that seeks to maximize and enhance the wellness experience.
HOTELS: The U. S. has one of the highest obesity rates in the world, among other national health concerns. In this context, why should the hotel industry prioritize wellness? Shea: There are many systemic issues behind national health concerns. Coming out of the pandemic, many realized that there are lifestyle changes and habits that can be made on a regular basis that definitely impact health in a positive way and that
Jessica Shea, VP of wellness, retail & leisure operations, Americas, Hilton
58 hotelsmag. com May / June 2025