MAY / JUNE 2025
Vol. 59, No. 3
DEPARTMENTS
46 PERSPECTIVES Viewpoints from hotel industry voices and leaders
62 TECHNOLOGY Power of the PMS
68 F & B Banking on banquets
74 PRODUCTS Buffets & Beauty
76 SUPPLIER NEWS
ABOUT THE COVER
LOYAL SUBJECTS
Lodging companies launch new brands and go out and acquire brands not of their own making. But there is one brand that matters most above all: the loyalty program. It’ s the instrument that bands the brands together and drives incremental revenue. Where are they now and where are they going are the subjects of our cover story.
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INVESTOR PROFILE
HOLY TRINITY
Trinity Investments prides itself on being a clear-minded hotel investor. Its focus, led by CEO Sean Hehir, is paying off with some big-ticket, full-service buys. And it’ s not finished.
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WELL OFF
HEALTH & HOTELS
DEVELOPMENT
TEXAS TERROIR
If there is one thing Mark Harmon knows, it’ s luxury hotels. The founder of Auberge Resorts is now two-stepping in Texas, bringing a Waldorf Astoria project to Hill Country.
Hotels are no longer just places to rest your head. Hilton’ s leader of all things wellness shares what travelers are looking for on vacation and why healthy pursuits are now top of mind.
4 hotelsmag. com May / June 2025