SEVEN HOTEL INDUSTRY TRENDS TO KEEP ON THE RADAR IN 2025.

Contributed by RAOUL NOWITZ, SENIOR MANAGING DIRECTOR, SOLIC CAPITAL ADVISORS

he hotel industry is poised for significant shifts in 2025, with private-equity( PE) firms continuing to play a prominent role in hotel asset acquisitions. As economic conditions evolve, emerging trends in experiential travel, asset positioning and new investor demographics will shape the market. Here are

seven key trends to keep on the radar as the year progresses.

➊ PRIVATE EQUITY’ S HOLD ON HOTELS Private equity firms remain the largest segment of buyers in the hotel sector, leveraging their vast institutional dry powder and access to debt financing to optimize long-term returns.

These firms act as valueadded investors, strategically acquiring distressed assets and repositioning them for improved performance with an eye to strong realizable returns upon exit. PE groups have been known to implement defensive strategies such as opportunistically acquiring discounted debt to secure assets

48 hotelsmag. com May / June 2025