HotelsMag May/June 2025 | Page 30

STUDY

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INVESTORS KEY IN ON SELECT-SERVICE, EXTENDED-STAY HOTELS. HERE’ S WHY, ACCORDING TO JLL.
By KATHAKALI NANDI

U

. S. select-service and extended-stay hotels reached a RevPAR record in 2024. And that’ s just the start, according to a study by JLL.
RevPAR in these markets hit a milestone $ 78 last year— 14 % above 2019 levels— with demand surging by 232,000 room nights year-over-year. Growth reflects shifting
traveler preferences favoring longer stays, remote work setups and an improved work-life balance.“ Bleisure” travelers, blending business and leisure, are increasingly drawn to these properties, which offer in-room kitchenettes and recreational spaces that cater to both comfort and convenience. In 2025, the demand for select-service and extendedstay
properties is projected to surpass pre-pandemic levels, reaching an estimated 1.02 billion room nights— 16 % above the long-term average since 2001.
“ The select-service and extended-stay hotel sector remains a focal point for investors seeking durable returns in a volatile market. The sector’ s adaptability,
operational efficiency and consistent yields position it well for continued success in 2025 and beyond,” said Ophelia Makis, research manager for JLL’ s Hotels & Hospitality Group.
INVESTOR INTEREST The sector’ s streamlined operational model and resilience in any economic
Source: JLL Research, STR / Costar Notes: 2025 total room night demand and RevPAR are forecasted.
28 hotelsmag. com May / June 2025