COVER STORY
IHG One Rewards has more than 100 million members worldwide, potentially this family, at Holiday Inn Express & Suites Atlanta-Johns Creek.
to offer the kind of experiences travelers are looking for.
Wyndham, said Shiwdin, is always looking to fill gaps in its portfolio and recently announced a partnership with SBE and its new HQ brand that will provide loyalty members with an option to redeem their points at luxury lifestyle properties.
“ We’ re always open to new ideas and exclusive partnerships,” said Klebanov, noting IHG’ s strategic alliance with Iberostar Beachfront Resorts. Adding more beachfront resorts to the portfolio, she said,“ meets our guests’ growing demand for trusted travel options, including all-inclusive stays, which in turn support member retention and acquisition.”
At Hyatt, an alliance with outdoor accommodations company Under Canvas, a long-term licensing deal with The Venetian Resort Las Vegas
OUR LOYALTY MEMBERS WANT TO BE SEEN AS INDIVIDUALS AND THEY EXPECT THEIR HOTEL EXPERIENCES TO REFLECT THEIR PERSONALITY AND THEIR PREFERENCES
– KRISTIN KLEBANOV, VP OF LOYALTY STRATEGY & PERFORMANCE, IHG ONE REWARDS and the acquisitions of Standard International and Mr & Mrs Smith“ give our members the flexibility to explore the world with World of Hyatt, regardless of the travel occasion,” said Blair.
World of Hyatt members can also now earn bonus points by completing qualifying workouts on Peloton exercise equipment at more than 700 participating hotels globally and can utilize those points to redeem for future stays, dining, spa offerings, wellbeing experiences and more.
SMALL, BUT MIGHTY Not every loyalty program has the same magnitude so smaller players must act strategically,
18 hotelsmag. com May / June 2025