The market for influencer marketing reached a valuation of $ 21.1 billion in 2023 , according to Statista . Brands and businesses are carving out marketing budget and freebies for influencers more than ever , typically as a strategy for driving brand awareness and , in some industries like consumer |
product goods , for sales (“ use code HEATHER for 20 % off your first order !”).
Hotels and the ROI of influencer marketing ( at least in terms of dollars and cents ) have always had a murky relationship . The reality is that travel-booking decisions take much more time and thought than most other
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purchase decisions . It ’ s much easier to decide to try a new multivitamin based on an influencer ’ s Instagram post than it is to decide to book a hotel stay because of one . “ What are my ideal dates ? Is my travel partner aligned ? Will my PTO get approved ? Does this hotel fall within my company ’ s travel policy ?” |
When it comes to influencer marketing in the hospitality industry , it ’ s tricky to correlate influencer posts with bookings . So why use influencer marketing ? How do you know when it ’ s actually worth it to offer up a multi-night stay or even compensate an influencer in exchange for posts ?
Here ’ s the good news :
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62 hotelsmag . com May / June 2024 |