and the actual reduction of its network . Morin said that Accor is currently in the process of scrutinizing some 400 hotels of its close to 6,000-hotel global portfolio to determine if they are still fit to be part of Accor ’ s network . “ What matters is the |
Le Royal Monceau Raffles Paris reopened in 2010 after a two-year renovation led by designer Philippe Starck .
quality of the brands ,” he said . “ We want to ensure that we keep a certain level to benefit all our owners and also benefit the customer experience .”
To that , Accor is less inclined to compromise brand standards . “ There is good churn and there
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is bad churn ,” Gerow said . “ We don ’ t want to churn properties , but we expect owners to spend a bit on CapEx , particularly when you have a more limited number of properties in a market .” However , it is not against simplifying current brand standards to make them less onerous for owners . Consider bedding , where , Morin said , Accor had some solutions by region and by brand , “ which were all different .” It looked to simplify by not , as Morin pointed out , having 10 variations on the same thing .
This year , Paris plays host to the Olympic Summer Games , July 26 to August 11 . As a Paris-based company ,
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Accor should have much to gain from the fortnight : as a premium partner in the event , Accor signage will be pervasive . But the overall impact of the Olympics on revenue might not be as prodigious as one might expect . Gerow said that Accor has around one-third of hotels in the cities where events will be held and that RevPAR will accelerate during the two weeks , but , she said , would likely be softer prior and post . “ Overall , it ’ s going to be good for the French market ,” she said , “ but it ’ s not going to have a significant impact on Accor ’ s overall RevPAR , because France is less than 20 % of our revenues .” |
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