Fitness and wellness will be a big focus for Kerzner International ’ s Siro brand . fitness offering with access to cycling trails , hikes , watersports , skiing , climbing or canyoning . “ We are looking at major cities around the world that we feel would be a good home for Siro , from Miami to Dubai ,” he said . “ Siro could also work extremely well in a conversion of an existing asset , which makes it very attractive . We would like to sign 10 Siro hotels by 2025 .”
Zuber said Kerzner will consider ownership stakes or strict management and anticipates that development costs will be below US $ 500,000 per key , excluding land . He added that ADR will differ by destination , of course , but rooms will start at under US $ 400 per night .
The Siro experience will offer a variety of performance fitness activities reflective of each destination , such as cycling , sailing , hiking , boxing , climbing , kite surfing and skiing . Siro Boka Place will offer guests a number of sailing circuits , as well as a variety of cycling routes of varying length and altitude for all fitness levels . In addition , Siro will offer streaming classes , workshops , and knowledge-sharing events to further connect the brand ’ s community .
A team of in-house specialists , including trainers , coaches , nutritionists , technicians , and hosts will support guests . A cutting-edge fitness club will be the heart of each hotel , offering a spacious gym , dedicated space for yoga and meditation , a swimming pool and use of local sports venues . A wide range of dynamic classes will be available in the high-tech fitness studio , developed and taught by specialists and elite athletes . To aid recovery and healing , Siro will also offer the Recovery Lab , including specialized massage therapies , meditation classes and sports rehabilitation .
Health and nutrition will also be at the core of Siro , with the culinary team working with local farms and artisans to serve seasonal and organic fare . In addition , specialists will provide nutritional advice and seminars to supplement guests ’ lifestyle . Offering balance , a social bar for guests and the community will be the heartbeat of the hotel .
“ We want to inspire people around the world to live better , grow stronger and connect more deeply ,” Zuber adds . “ We will create an environment where guests can break barriers , challenge themselves , unwind and rejuvenate , and be part of a wider community .
“ There are many hotels and resorts with very strong fitness offerings , but there are very few that have been built from the ground up with this laser-focus on guest wellbeing . As an established hospitality brand , we can and will leverage the extensive experience we have across Kerzner to ensure that the 360-degree guest experience is at the center of Siro .”
May / June 2021 hotelsmag . com 9