DEEPER POCKETS AND EVOLVING TRAVELER HABITS COULD MAKE THE SHORT-TERM RENTAL PLATFORM MORE OF A THREAT . BUT HOTELS STILL HOLD ADVANTAGES TO EXPLOIT .
Contributed by MEGAN ROWE
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Airbnb has been a thorn in the side of many hoteliers for years , but when the company finally went public late last year and achieved a breathtaking market cap of US $ 120 billion , that thorn pushed in a little deeper . Now that it has access to public capital , the short-term rental firm is better armed to lure guests away from hotels . In addition , the pandemic ’ s impact on traveler habits could further undermine demand for hotel stays .
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