HotelsMag May-June 2021 | Page 45

Rendering of the Treehouse in Miami ’ s Brickell neighborhood
Tulip Residences include studio or two-room apartments , designed for extended stays . They are furnished with upscale bedding , an equipped kitchenette , high speed internet access and a wide-screen HD TV .
Co-working areas and a Tulip Café serving light meals and snacks featuring local and organic products will supplement the offer . A well-being area , including a 40 to 60m2 yoga room , a fitness room and a Vital Dome infra-therapy device for stress prevention , eliminating toxins and relaxation . These areas were designed in partnership with the Tremend Design firm and the designer , Magdalena Federowicz Boule .
To tap the full potential of this market segment , Louvre Hotels Group is banking on intrapreneurship , a method that generates out-of-the-box thinking by tapping new sources of development ideas , as well as Louvre ’ s clout in the fields of distribution , revenue management , marketing , communication , purchasing , technical , etc . Cyril Vaussard , cofounder of the Hôtels & Préférence chain and previously director , then regional director for a residential hotel brand , will lead this charge .
Vaussard said the brand requires a minimum 3-star classification and a minimum footprint of 21 square metres for the studios , with the kitchen in the corridor . He said the brand is suitable for new construction as well as conversion of old aparthotels and perhaps office buildings when the structure of the building allows it .