FOOD & BEVERAGE |
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Miranda Breedlove , national director of bars , llfestyle operations , Hyatt
Still , when it comes down to it , customers depend on a bar to procure their favorite drink , served with a smile . “ Consistency across service standards and quality of the drinks is a key piece of what a memorable bar experience is about ,” said Miranda Breedlove , national director of bars , lifestyle operations at Hyatt Hotels Corp . “ This shines in the beverage product itself and also the unfaltering hospitality of the environment , making guests feel welcomed .”
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Hyatt makes sure to give its employees the training to make this happen , even providing financial support to take programs through WSET , a global organization that arranges courses and exams in the field of wine and spirits ; bartender education through BarSmarts ; and sommelier courses .
TECH NECESSITY Operating a successful bar business means keeping it stocked with people to run it ,
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but complementing the human element with technology . “ We ' re still struggling with labor ,” said Amber Leith , head of global marketing at Oracle , “ so everything that you can automate will alleviate and free up time for employees to engage authentically and create a curated experience for guests .”
Oracle provides point-ofsale ( POS ) solutions for hotels that Leith said can improve the overall guest experience and streamline and turn tables quicker , which leads to more revenue . Optimizing , for example , an online menu , connecting it to an inventory system and leaving the rest to automation eases the entire service process .
Another interesting development in food and bar service is the idea of pricing based on compression and demand — just like revenue management for pricing guest rooms . Consider a bidding exercise as part of the reservations process , where
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guests get a food and beverage minimum for a couple of seats at a hotel bar based on what ' s happening in the city , Leith posed .
Another element is dynamic pricing . “ From an online standpoint , you ' ve got the opportunity to dynamically price the menu based on demand ,” she said . “ Being able to take advantage of what ' s happening in real time and using API integrations to update your point of sale in real time is a really powerful tool .”
TRENDS & EXPOSURE Hotels are implementing technology as much as possible and that includes SEO optimization . People find out about new hotels , restaurants and bars by scrolling through Instagram or through a top- 10 ranking , whether it ' s a customized cocktail poured tableside or an enhanced nonalcoholic drink with the freshest ingredients , guests want to be wowed by novel techniques and
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Oracle provides different POS services to some 180 hotels globally . |
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Hyatt ’ s Andaz Mexico City Condesa features Wooftop , a casual pet-friendly terrace . |
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60 hotelsmag . com May 2023 |