TRENDING
Carlton Cannes , A Regent Hotel reopened in March 2023 after a two-year renovation . out further into the so-called “ luxury and lifestyle ” space , not unlike other lodging companies that are building up in the segment , especially via acquisition .
“ We have a bigger range now and we aim to be the leading luxury / lifestyle player in the world ,” Maalouf told HOTELS during the Americas Lodging Investment Summit in Los Angeles in January . “ It doesn ’ t ,” he qualified , “ always mean being the biggest .” Indeed , the luxury and lifestyle hotel space has become pervasive . Beyond what IHG is trying to accomplish , other lodging companies have bulked up within it , too . Accor , through its deal for Ennismore , has
a lifestyle division composed of 11 brands , inclusive of SLS , Delano , Mondrian , 21c and Hoxton , among others . This collection complements its luxury hotel brands , including Fairmont , Raffles and Sofitel .
Marriott has its luxury and premium brands that include Edition , St . Regis , Ritz- Carlton , W , Le Meridien and Renaissance ; Hilton boasts Waldorf Astoria , Canopy , Curio Collection and Conrad , while Hyatt has long stayed in the luxury / lifestyle stratosphere with brands such as Park Hyatt , Andaz , Alila , Thompson and its recent acquisition of Dream Hotel Group . In fact , Hyatt CEO Mark Hoplamazian doubled down on its luxury and lifestyle strategy during his company ’ s fourthquarter earnings call : “ Our strategy has been to focus on the high-end customer and serve and operate at the high end of every segment . We continue to focus on filling out our portfolio to be able to add a number of experiences and the critical mass that we have to that high-end traveler .”
IHG is decidedly more brand diverse than Hyatt , but it endeavors to keep churning its luxury and lifestyle legs . On luxury , for instance , Maalouf took a not so veiled swipe at his traditional luxury competitors when explaining his
Six Senses Napa Valley is projected to open in 2026 with 95 rooms and suites , including 10 tent-style structures .
18 hotelsmag . com May 2023