TECHNOLOGY
innovative that can drive property and brand loyalty .”
Interactive PMS-integrated guides , streaming , and casting are some of the ways that hoteliers can drive customer loyalty and adapt to the mobile revolution that has become the norm today , she says .
At DIRECTV , Advanced Entertainment Platform — a content delivery solution that provides DIRECTV linear satellite , free-tocustomer app-based content , and on-demand content — is core to the company ’ s strategy of delivering what guests want , Twiggs says . The system reduces the complexity of multiple logins for multiple services and revolutionizing in-room entertainment with one aggregated , consistent experience .
Automation and machine learning have helped World Cinema design their systems , which integrates into a hotel ’ s existing PMS platform and creates a seamless experience for both staff and guests . Instead of catering to all types of guests , Grosz says World Cinema caters to guests as individuals , paying attention
OUR SURVEY REVEALED THAT ABOUT 45 % OF TRAVELERS ARE WATCHING THE SAME AMOUNT OF TV TODAY THAN WHEN THE PANDEMIC WAS IN FULL EFFECT , AND OVER A THIRD ( 35 %) SAY THEY ’ RE WATCHING EVEN MORE .
– KIMBERLY TWIGGS
to their preferences like room temperature and TV usage .
“ Guest preferences are automatically stored in the system and activated when the guest checks in ( whether that is in person or remotely ),” Grosz adds . “ Automated solutions are both cost effective and helpful for staff as they take on administrative , timeconsuming tasks . When properties utilize machine learning and artificial intelligence correctly , staff are empowered to interact with guests on a personal level to deliver the
quality guest experience we ’ ve all become accustomed to .”
The future of in-room technology extends far beyond imagination . With the advent of advanced technologies like QR codes , augmented reality and metaverse , guests ’ expectations will keep evolving , at a much faster pace . Hotels need to ensure their network and applications can accommodate the influx of such fast-changing technological advancements .