Cloister at The Boca Raton is the original storied hotel that serves as the heart of the property ’ s Harborside more intimate for guests who today more likely prefer something smaller and more private ? You start by knocking down the convention center , Hostettler says , and quickly move away from its most recent reputation as “ a very nice Waldorf Astoria by the water .”
Then you bring in Rockwell Group to redo the interiors , lifestyle guru Colin Cowie to work on the spa and restaurants at the beach , King & Partners for rebranding , while making sure you pay homage to the 95-year history of the space . “ It isn ’ t that it had a bad reputation – it ’ s really that it had no reputation because it became a 75 % convention hotel … It just sort of disappeared among the great iconic resort properties … Our entire repositioning was to drop the ‘ Resort & Club ’ and return it to its original name , The Boca Raton . Then , bring in world-class designers and restaurateurs to create more hip and modern spaces that cater to today ’ s traveler . We have reimagined everything from the arrival experience to dining , spa … It ’ s really about looking at every element and treating it as new and positioning it for today ’ s traveler . And at the same time , we are preserving some of the glamour from the 30s and 40s .”
Yes , Hostettler ’ s business model calls for carving up lodging into five products that suit multi-generational travelers . The Beach Club , set a mile across the property ’ s lake , has been designed for the younger , hipper guest with very high-end and hightouch service . The all-suite Yacht Club for adults only has 112 suites featuring private balconies with sweeping views of Lake Boca Raton
Boca Raton is being divided into five distinct accommodations – the Cloister , Yacht Club , Beach Club , Tower and Bungalows – with all guests having access to amenities that include a 50,000-square-foot , Alhambra-inspired spa with 44 treatment rooms ; an 18-hole golf course ; a 32-slip full-service marina ; a half-mile private beach ; a racquet club with 16 tennis courts and four pickleball courts ; retail boutiques ; seven swimming pools and various water activities ; as well as fitness centers and wellness collaborations with Orangetheory and Hydrow .
But how do you reimagine such a huge project and make it feel
The Flamingo Grill was the first of four concepts that Major Food Group has created for the hotel
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