TRENDING
BIGGEST BRAND REACHES
3,000
milestone
HOTELS SPEAKS WITH HOLIDAY INN EXPRESS BRAND LEADER STEPHANIE ATIASE ABOUT THE STRENGTH OF THE WORLD ’ S BIGGEST BRAND AND THE WAY FORWARD .
by KATHAKALI NANDI
When a brand reaches 3,000 hotels open across 50 countries , what does it do for an encore ?
HOTELS posed that very question to Stephanie Atiase , vice president at IHG Hotels & Resorts and global brand head for Holiday Inn Express , which is the world ’ s biggest brand , according to HOTELS annual