TRENDING
I HAVE A PERSONAL GOAL THAT MY TEAM KNOWS HOW VALUED THEY ARE BY ME AND OUR COMPANY , THAT THEIR INPUT AND CONTRIBUTIONS MATTER MORE THAN EVER BEFORE . AND BECAUSE LIFE IS TOO SHORT , I MAKE SURE WE HAVE FUN . IF WE ARE MISSING OPPORTUNITIES TO LAUGH AND ENJOY TIME TOGETHER AS A TEAM , THEN I ’ M NOT AUTHENTICALLY LEADING .
– BRUCE ROHR
As for weaknesses , it ’ s no secret that meeting and convention business is still not back to prepandemic levels for anyone . However , we are seeing those bookings bounce back , too . And we believe our brand is poised to meet the needs of post-pandemic group business travel . The pandemic has shown us how important holistic well-being is and our brand ’ s commitment to the well-being of our guests ’ mind , body and spirit offers the balance we recognized as important even before 2020 . However , we now live in a world where we can go to a business conference and then stay behind for a few ‘ work from anywhere ’ days as never before .
H : Bigger hotels are hard to develop right now . Since JWs tend to have bigger footprints , how does the brand work as a potential conversion brand for developers ? BR : Our pipeline shows no sign of slowing down and we are close to signing several new deals in the coming months across the globe . We have seen great interest in many potential conversion opportunities because owners understand the power of a brand like JW Marriott and the ROI that comes with it . This includes urban areas where owners realize the business traveler is very familiar with us , as well as large resorts for leisure travel .
H : Are you thinking about converting multiple rooms into bigger suites to accommodate bigger groups or families traveling together ? What else are you doing to cater to the multi-generation traveling groups ? BR : Multi-generational travel was on the rise before the pandemic , but we have seen it explode over the last two years as families hit the road together . There has been growing demand for larger , familystyle rooms , particularly at our resorts . Rather than simply connect
guestrooms , we wanted to provide families with spaces where they could gather together and create memories .
Recently , JW Marriott Orlando Bonnet Creek Resort & Spa in Florida introduced four Family Suites , a firstof-its-kind room type for the brand . Each Family Suite sleeps up to nine and features two bedrooms : one with a lofted , queen / full-size bunk bed as well as one with a king bed and pull-out , twin sofa sleeper . There are also two bathrooms with bathtubs and separate showers as well as a common living area with a guest bathroom and additional sofa bed . As part of our Family by JW brand programming , the suites also feature kid-friendly design elements .
The Family Suites also demonstrate JW Marriott ’ s commitment to wellbeing and offer sleep amenities for the entire family . They feature an exclusive “ Sleepy Snack ” in-room dining menu that incorporates ingredients recommended by the