WELLNESS AND MULTI-GEN TRAVEL TRENDS ARE PLAYING INTO BRAND ’ S SWEET SPOT AND AIDING GROWTH OPPORTUNITIES , BRAND LEADER SAYS .
TRENDING
JW MARRIOTT ’ S
ROHR
WELLNESS AND MULTI-GEN TRAVEL TRENDS ARE PLAYING INTO BRAND ’ S SWEET SPOT AND AIDING GROWTH OPPORTUNITIES , BRAND LEADER SAYS .
EMBODIES BRAND ETHOS
By KATHAKALI NANDI
At a time when the pandemic has slowed down travel , Bruce Rohr , vice president and global brand leader , JW Marriott , says the “ work from anywhere ” flexibility has helped the brand grow as it was quick to recognize travelers ’ increased focus on wholistic wellness and the need to travel as a family .
“ Family travel has always been an integral part of the JW Marriott experience , particularly at our resort destinations ,” Rohr says . “ Family by JW programming , which includes multi-generational activities and adventures as well as our new Family Suites , are inspired by the legacy of our founder J . Willard who always made time for family .”
With a significant presence across the Asia Pacific , the JW Marriott brand is growing in other markets and Rohr sees potential in expanding further into markets like the Middle East and Europe . It also has properties set to open across the world in Berlin , Germany ; Istanbul , Turkey ; Guadalajara , Mexico , Xian , China ; Bengaluru , India ; and Jeju in South Korea .
In conversation with HOTELS , Rohr spoke about achieving the milestone of opening the brand ’ s 100th
12 hotelsmag . com May 2022