Food delivery isn ’ t the only way hotels can make money . Shangri-la is promoting its professional laundry services , using short video , text and photos to stress the high hygiene standards and disinfecting capabilities of its facilities . There are promotions for household linens and bedding as well as clothes , and door-to-door pick-up and delivery are offered within 3 km of the hotel for an additional fee .

BUILD AUDIENCE WITH ONLINE CONTENT Views of online fitness videos and downloads of fitness apps have surged during China ’ s long self-isolation period , and hotels have picked up on this . In February , Meliá Hotels International used WeChat to publish short videos of simple yoga routines , created by its Bali staff , with a QR code to follow the Bali property ’ s official account . It got 13,900 views , well above Meliá ’ s 2019 average . IHG shared short videos of fitness exercises on WeChat at the end of February . Hilton has been regularly posting videos on Weibo , featuring hotel gym staff demonstrating exercises that are easy to do at home .

Many housebound Chinese have gotten

into home cooking during this period . Instructional videos and illustrated recipes allow hotels to connect with new audiences and show off their chefs ’ skills .

IHG has been posting short videos of recipes on Weibo since mid-February , encouraging user interaction with competitions to win hotel vouchers . It ranked in the top three hotel Weibo accounts three weeks in a row because of this . Meliá also attracted views and comments for a seafood paella recipe on WeChat by offering prizes to followers who shared photos or videos of making the dish .

Alternating days with its fitness videos , Hilton has shared instructional cooking videos throughout March , averaging around 1,500 views per video – though the March 8 dessert tutorial from the Conrad Tianjin racked up 6,400 views .

Marriott launched a series of online Cantonese cooking classes from its chefs