Neuehouse , a co-working space and private club with locations in New York and Los Angeles , is armed with capital – US $ 30 million from the Diller-von Furstenberg Family Office , and new investors Gaw Capital and privately held real estate manager Meyer Bergman ’ s Revolt Ventures – and plans to expand in L . A . and open in eight North American cities . “ The original founders and now myself really view the company as a knowledge company and an experience company ,” says Josh Wyatt , Neuehouse ’ s CEO since November . It also does a booming event business .

Wyatt , co-founder of Generator Hostels and most recently president of Equinox Hotels , talked to HOTELS Editor in Chief Jeff Weinstein . HOTELS : How is it going ? JW : It ’ s been a really fun , great wild ride in terms of growing the business and learning about , tangentially , a new industry – and looking at some of the opportunities out there … Our goal at the end of the day is to create the Four Seasons of private member work space . No one ’ s done it at scale . H : You have two tiers of annual membership , including one for companies up to potentially 100 , with desks .

JW : The value proposition for these enterprise companies is that they ’ re able to unplug from the standard office experience into a highly designed experience … I see a lot of parallels with the hotel space . H : Would you consider a lodging component ? JW : Given my hotel background it ’ s such an obvious evolution of NeueHouse . I definitely see us working with hotel companies , and we ’ re in talks right now with three different

hotel companies to partner with them to put NeueHouse either into the actual physical space where these lifestyle hotel companies reside , where they need activation in their lobbies and or their meeting spaces … I just don ’ t see the unique value proposition of launching yet another luxury hotel brand . What I do see is a number of lifestyle and luxury hotel companies and independent hoteliers who are looking for a best-in-class , highly differentiated product to really add that physical

merit to their property , or a property next door to the property , and that ’ s where we ’ re going to play . H : What else can hoteliers glean from your experience ? JW : You ’ re certainly going to see NeueHouse talk about the knowledge economy . And that knowledge and access is the new luxury … How do you create a platform that can further knowledge and learning creativity in the private sector ?... We think we ’ re actually having an impact .

“ KNOWLEDGE AND ACCESS IS THE NEW LUXURY .”

JOSH WYATT

14 hotelsmag . com May 2019