TRENDING
TRENDING
CATCHING
CBD ’ S
BUZZ
SPAS LOOK TO CAPTURE THE CACHET – AND SALES – OF HEMP DERIVATIVES , BUT UNDERSTANDING SOURCING AND USE ARE CRITICAL .
Contributed by MEGAN ROWE
Cannabidiol , better known by its street name , CBD , is popping up in more and more spas , especially at higher-end hotels and resorts . Since passage of the U . S . Farm Bill of 2018 legalized industrial hemp production and permitted transportation of hemp-derived CBD products across state lines , spas in the U . S . have been rushing to capture pent-up demand for CBD products and treatments . But experts say a more measured approach is in order for this potentially complicated substance .
The stakes are potentially huge : Brightfield Group , a CBD / cannabis market research firm , predicts sales of CBD products will reach a whopping US $ 22 billion by 2022 .
For the uninitiated , CBD is the nonpsychoactive component of cannabis and is typically derived from hemp . ( Its counterpart , THC , is the chemical responsible for the “ high ” from marijuana .) It has become the darling of the wellness movement , finding its way into formulations ranging from candy and snacks to beverages , body oils , lotions , transdermal patches and bath bombs .
Any hotel considering CBD for its spa or guestroom amenities needs to factor in a number of considerations .
10 hotelsmag . com May 2019