DESIGN
The lounge continues the nest theme and offers great views of the city .
the lifestyle hotel segment such as CitizenM . Instead , the lobby design tugs at the hearts of guests to embrace the outdoors — even while they are getting their room keys . Beautiful kayaks are mounted on the ceiling at the front desk ; a sleek bicycle hangs on a wall in the lobby . A man reading in a giant hammock net above the lobby is not only for show . Guests can pluck a kayak to explore Stockholm ’ s archipelago or grab a bike to tour Gamla Stan ’ s cobblestone streets , free of charge . Reviews on social networks show this is consistently an aspect guests greatly appreciate .
Scandic Hotels worked with Gothenburgbased architects Stylt Trampoli to transform the former Scandic Sergel Plaza into Downtown Camper , its fifth in a collection of Signature hotels launched two years ago that comprises rebrands and new-builds marketed under their own individual names with the extension “ by Scandic .”
With Signature , the group has managed to increase rates . A classic double room typically costs SEK 1,550 ( US $ 189 ) to SEK 2,000 ( US $ 244 ) per night , while rates at the former Scandic Sergel Plaza averaged around SEK 1,100 ( US $ 133 ) per night .
Campfire restaurant is outfitted with a central fireplace and camp-inspired furnishings .
“ As a Signature hotel , we see potential in primarily the U . K ., Germany and U . S . markets ,” Jangbratt says . “ In contrast , Scandic Sergel Plaza targeted mainly the Scandinavian and north European markets . Downtown Camper is designed with the needs of the modern traveler in mind , where the line between business and leisure is blurred .”
A criterion of a Signature hotel is an original building with a bold lifestyle character that lends itself to innovative social concepts . The Downtown Camper architecture is Brutalist , from the ’ 60s , and the area was a popular hangout for skateboarders during the ’ 70s , according to Jangbratt .
It has been the cultural and commercial center of downtown Stockholm for many decades , just two minutes walk from the central station , the Royal Opera House , Kulturhuset and Stadsteatern . “ It ’ s the combination of the building , the location , and the originality that makes Downtown Camper unique ,” Jangbratt says .
36 hotelsmag . com May 2018