Westin commits to be ‘ fit ’
Six Senses Hotels Resorts Spas ' Integrated Wellness begins with a screening of physiological biomarkers including heart rate , tissue oxygen uptake and distribution , arterial stiffness and stress .
go into a wellness program often end up booking their next vacation with Six Senses based on their results ,” Bjurstam says . “ We also have people who complete a program and come back with others , like parents or friends , to do it with them .”
Other hotels and resorts around the world have responded to this demand with developing spa and fitness programs that appeal to travelers wanting to enrich their health while away . On the following pages , HOTELS details several spa and fitness concepts , ranging from integrated wellness programs , detoxifying treatments , in-room fitness programs , wearables and more .
Earlier this year , Westin Hotels & Resorts partnered with FitStar by Fitbit to help guests stay in shape while traveling . A series of video-based exercise programs allow users to create customized workouts . Additionally , as part of the partnership , FitStar by Fitbit and Westin ’ s National Running Concierge , Chris Heuisler , designed the “ Stay Fit with Westin ” session . Created with travel and small spaces in mind , the session features elbow planks , floor bridges and alternating knee raises to help relieve common travelers ’ ailments – such as tight hips and lower backs – while building core strength and stretching limbs .
Guests also have access to a complimentary 30-day trial of the FitStar Personal Trainer Premium app to use beyond the hotel stay . Available in the iTunes Store and on Google Play , the premium app trial includes unlimited personalized routines and off-site access to all “ freestyle ” sessions , including the “ Stay Fit with Westin ”
Westin partnered with FitStar by Fitbit to help guests keep up with their fitness while traveling or kickstart a wellness routine . workout . The program is being marketed through pre-stay reservation email communication , at check-in kiosks and in marketing collateral in hotel fitness facilities . Hotel associates also have access to free trials of the premium app .
“ Fitness is expanding because it is part of everyone ’ s daily lives ,” says Sarah Lipton , director of global brand management for Westin . “ Fitness programs in hotels can serve to either offer guests a way to keep up with their workout regimens on the road or kick start their wellness routines .”
In July , Westin will provide access to a free premium trial of FitStar Yoga , which will be complemented by a custom “ Stay Fit with Westin ” video yoga session . Similar to Personal Trainer , the yoga app is accessible to both guests and non-guests .
“ We ’ re excited to introduce yet another way that Westin is helping travelers maintain their exercise routines on the road as well as before and after their stay ,” Lipton says .
May 2016 hotelsmag . com 21