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Reviving old UK
bones
By Jeff Weinstein , editor in chief
Starwood Capital Group is on the cusp of launching a truly British hotel company with the assets from its recent acquisitions of Principal Haley Hotels , De Vere Venues and Four Pillars hotels . Dubbed Project 1898 ( the year the Hotel Russell in London was founded ), the group describes the creation as a British hospitality company with great landmark hotels that are local at heart .
While planning to trim some assets from the portfolio ( 50 hotels and 7,000 keys ), the new company will launch around Q3 2016 with separate urban lifestyle and country brands , according to Cody Bradshaw , senior vice president at Starwood Capital Group and head of European hotels . The new group has developed a full-fledged man-
10 hotelsmag . com May 2016