“ SPAS ARE NOW AN INTEGRAL PART OF THE WELLNESS ROUTINES OF MOST OF OUR GUESTS .”
SPECIAL REPORT : SPA AND WELLNESS
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WIDER VIEW
Rosewood Hotel Group recently appointed its first regional spa director — Maxime Cormier , who is charged with guiding the overall vision for Rosewood ’ s Sense spas at five properties stretching from western Canada to California and Mexico . Cormier has worked at spas in a variety of regions , which gives him a uniquely broad perspective .
What are some of the biggest challenges you ’ re facing in your new role ?
We need to ensure our treatments are authentic and unique to the destination . On top of this , luxury travelers are seeking therapeutic treatments , so we need to ensure that we deliver authentic spa experiences that are also effective and results-focused .
What is one new treatment you are especially excited about at any of your properties ?
Sense spa at Rosewood CordeValle recently launched a spa menu with treatments that
“ SPAS ARE NOW AN INTEGRAL PART OF THE WELLNESS ROUTINES OF MOST OF OUR GUESTS .”
– MAXIME CORMIER
incorporate the healing properties of Northern California ’ s herbs , plants , minerals and fruit , as well as raw honey and grape-seed extract . One of the new treatments that has been particularly popular is the Vineyard Vitality , which includes a scrub and massage treatment with powerful antioxidants naturally occurring in the grape seeds found at nearby wineries . I like this new treatment a lot — it incorporates ingredients indigenous to the area and harnesses the antioxidant-rich grape seed into a very effective treatment .
What commonalities and differences have you observed in spas around the world ?
Whereas before treatments were seen by many to be a luxury , spas are now an integral part of the wellness routines of most of our guests . The treatments guests are requesting are also getting more sophisticated — more intricate massages are preferred over the typical Swedish massage , and more destination-specific treatments with local , indigenous ingredients are becoming ever more popular .
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