ndepen mind
As the hospitality landscape shifts , owners — and , yes , brands — see a more prominent place for non-branded hotels .
contributed by HarvEy CHipkin
Welcome to
branded hotels and
the Hybrid Hotel . The dark line separating
independents has lightened considerably in recent years as technological advances and demographic shifts have reinforced the resiliency of independents . At the same time , branded hotels have recognized that resiliency and have created soft brands of their own .
20 HOTELS May 2014 www . hotelsmag . com