features
MAY 2012 VOL . 46 , NO . 4
features
®
Creating Hospitality NEWWAVE
SPECIAL REPORT
Corporate social
responsibility p20
With more hotel companies embracing a broader range of CSR initiatives — from arts and cultural projects to local educational offerings — there also is a growing understanding that truly effective programs can help make money rather than give it away .
THE PIPELINE
GHM p40
Adrian Zecha ’ s Singapore-based General Hotel Management Ltd . is quietly embarking on an expansion program — including the launch of a new China-specific brand — that could help it emerge from the shadow of Zecha ’ s better-known Amanresorts .
F & B
Bar business p46
Hotels are embracing everything from molecular mixology to easy-to-understand wine education and even cutting-edge tablet-based apps in an effort to maximize bar revenues and cope with tight profit margins .
Villeroy & Boch S . à . r . l . · Hotel & Restaurant 330 , rue de Rollingergrund 2441 Luxembourg Tel .: + ( 352 ) 46 82 11 · Fax : + ( 352 ) 46 90 22 E-mail : info . hr @ villeroy-boch . com
www . villeroy-boch . com / hotel