times ,” the hotelier says . “ GHM is never thinking of lowballing — they ’ re always thinking of doing it at the top and to stick it out until they get the numbers . You need an owner that understands and appreciates what they do , who will let them hire the consultants they want and to operate on their own terms .”
Indeed , Moreno characterizes negotiations with prospective partners as a mutual interview process . “ We want to make sure we ’ re partnering with the right people — not only to ensure the funding is in place , for obvious reasons , but we want to make sure they share our vision for what the development is about and what their long-term goals are ,” Moreno says . “ We ’ ve walked away from projects where the developer is looking at the short term . We want to ensure we ’ re partnering for the right reasons , in the right locations and with the right vision .”
Design is likewise a component that is non-negotiable for GHM , which typically insists on near-total control of the architecture and design processes . GHM prides itself on employing the world ’ s most in-demand architects and interior designers for every one of its projects .
GHM properties meld contemporary interpretations of Asian designs and distinctive local touches to create inspired , memorable spaces . “ Because so many of our guests tend to spend a lot of time on property , we feel an additional creative responsibility ,” Jenni says . “ Each of our properties is not merely a hotel or a resort , but a setting — a destination in its own right — and thus , an opportunity to create a space that ’ s not easily forgotten .”
The renowned Belgian architect Jean-Michel Gathy , who designed The Chedi Muscat and The Setai and is the lead architect on the Andermatt project , has reportedly had a hand in helping several GHM management deals come to fruition .
“ DIFFERENTIATION IS FAST BECOMING ONE OF THE MOST CRITICALLY IMPORTANT SELLING POINTS in a market such as China , which is inundated with all the more predictable hotel brands and names .”
– Akira Moreno , vice president of development and preopening services , GHM
Whatever pace GHM grows at , luxurious design and experiences inspired by local culture will remain centerpieces of the company ’ s identity . “ The fundamentals of our business will not change — we seek to offer our guests a luxury lifestyle experience in every GHM hotel at which they stay ,” Jenni says . “ From the choice of destination to the design elements and the level of service , we pride ourselves on the attention to details that make a difference to our guests . The awards we ’ ve garnered and the GHM loyalists that continue to support us through the years are a testament to our philosophy that each GHM hotel should , in its own way , be a style to remember .”
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