PERSPECTIVE
Tech Tip
USING AI TO NAVIGATE HIGH- DEMAND PERIODS.
By TONY MARSHALL, VP AND MD, ASIA PACIFIC, AGILYSYS
During the past holiday season, hotels across the Asia-Pacific region navigated one of the strongest surges in travel in recent years. International arrivals and regional tourism were on the upturn, while travelers continued to seek convenient, more personalized travel experiences.
A recent Agilysys APAC-focused study highlights what can be referred to as a persistent“ rebooking paradox.” Despite high satisfaction levels( 86 %), only 37 % of travelers chose to return to hotels they had previously enjoyed. Yet nearly threequarters( 73 %) said they were more likely to rebook if their experience was tailored to their preferences. As hotels contended with staffing shortages and rising operating costs during the busy holiday period, the pressure to deliver exceptional, personalized service at scale— without overwhelming staff— was especially pronounced.
The key to navigating high-demand periods moving forward lies in the strategic adoption of AI and integrated hospitality technology. The adoption of unified ecosystems currently varies across APAC, with Australia and New Zealand leading the shift. Hotels utilizing this tech are set to stabilize operations during peak travel periods and harness guest loyalty and higher revenues beyond the festivities.
44 hotelsmag. com Mar / Apr 2026