MAR / APR 2026
Vol. 60, No. 2
ALIS
INFLECTION POINT
The first meaningful industry conference of the year is a good barometer of hotelier sentiment. At least initially. One feeling is raw: Owners are mad as hell... but will they have to keep taking it?
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SPECIAL REPORT
ON THE BALL
As the world’ s best soccer teams clash for glory in the FIFA World Cup, hotels across North America look to net goals of their own.
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DEVELOPMENT
LONG BET
There’ s a good chance you haven’ t heard of Costalegre— a stretch along the western coastline of the Mexican state of Jalisco. That’ s changing, as travelers and brands file in.
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