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THE BENCHMARK: FOUR SEASONS RESORT TAMARINDO The turning point for Costalegre’ s credibility as an institutional luxury market came with the opening of the Four Seasons Resort Tamarindo in 2022. The project demonstrated that large-scale capital could coexist with low density, environmental oversight and long-term stewardship.
The project also proved that operational excellence could compensate for logistical challenges, from staff and supply chains to guest access,
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A bedroom at Chablé El Tezcalame, scheduled to open in 2027. |
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Chablé El Tezcalame is being designed by architect Santiago Cuaik.
without compromising rate integrity or brand standards.
COMMITTING CAPITAL The dollars have followed since Four Seasons Tamarindo. Chablé El Tezcalame is backed by approximately $ 251 million in private capital and
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aligns with Chablé’ s broader philosophy of ultra-low-density development grounded in wellness, architecture and cultural specificity.
For IHG Hotels & Resorts, Costalegre represents one of the most selective brand deployments in its global
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portfolio. Six Senses Xala, scheduled to open in 2027, is part of a broader $ 165-million allocation across seven IHG projects in Jalisco, but stands apart in both scale and intent.
“ The limitations for development are one of the things that attracted us,” said
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Paul Adan, regional SVP of development for Mexico, Latin America and the Caribbean at IHG Hotels & Resorts.“ We don’ t want Six Senses to be in a corridor with 500 hotels. We want something pure, unique and exclusive that is still within reach of an airport, but truly distinctive.”
Reflective of current luxury development trends, both Six Senses Xala and Chablé El Tezcalame will include branded residential components.“ Owners want hotels with branded residences,” Adan said.“ They combine perfectly well with the services, maintenance and security of a luxury hotel, and they help support overall project returns.”
SCARCITY AS STRATEGY Costalegre’ s development math is different. Projects involve extended underwriting periods, slow absorption and fewer keys.
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24 hotelsmag. com Mar / Apr 2026 |