HotelsMag March/April 2026 | Seite 22

DEVELOPMENT
WHEN A PROJECT REMAINS RARE AND INTIMATE, THE ADR NATURALLY REFLECTS THAT VALUE
– JUAN BREMER, CO-FOUNDING
PARTNER, SIX SENSES XALA
and denser resort and urban projects. Costalegre is moving in the opposite direction. It’ s a broad region rather than a single destination: There is no anchor city, nothing resembling a resort strip and little in the way of connective infrastructure. The drive from Puerto Vallarta takes roughly three hours on winding roads that cut through jungle, ranch land and long, undeveloped beaches. Cell service is intermittent. Reliable Wi-Fi is not guaranteed. Apart from Puerto Vallarta’ s international airport in the north, the southern gateway is Manzanillo, a port city better known for shipping containers than leisure travelers.
For decades, those limitations kept Costalegre off the
mainstream tourism map. What once discouraged investment, however, is now its impetus.
A COASTLINE UNDEVELOPED For most of the last century, Costalegre was preserved less by master planning and more by inconvenience. The coastline’ s rugged terrain, lack of infrastructure and distance from major population centers made large-scale development impractical long before environmental regulation entered the conversation. The region largely remained untouched because getting there required a tolerance for uncertainty.
The one notable exception was Careyes, a privately developed enclave established
Four Seasons Resort Tamarindo is located on a 3,000-acre private nature reserve and features a central main building called La Mansión.
NOT EVERY MARKET SHOULD BE OPTIMIZED FOR VOLUME. COSTALEGRE’ S VALUE LIES PRECISELY IN WHAT IT RESISTS
Four Seasons Resort Tamarindo hugs Mexico’ s Pacific Coast.
– DIEGO GUTIERREZ, CO-
OWNER, CHABLÉ HOTELS
22 hotelsmag. com Mar / Apr 2026