Caravan Court in Arlington, Texas, is slated to open in May in time for World Cup play. convention crowd elsewhere, but it will free up inventory for short-term gains.
As demand radiates outward, non-host cities could see an ADR boom, too. Whether serving as waypoints along the tournament trail or atypical vacation destinations, LARC estimates the ADR lift from the World Cup will raise RevPAR growth across the U. S. by almost two percentage points.
“ My advice to hoteliers is to be aggressive— push ADR now, upfront,” Meliker said.“ If you get to the point where it’ s not coming through toward a month out, you can cut rates and still probably get the demand that you might’ ve gotten [ without ]
DEMAND IS EXPECTED TO EXTEND BEYOND MATCH DAYS INTO SHOULDER DATES
– ANNA DARDEN, DIRECTOR OF SALES & MARKETING, CARAVAN COURT HOTEL
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