Mina Vardar , VP of brands , Langham Hospitality Group |
opportunity . “ Guests can take the magic home with branded candles , room sprays or even exclusive perfumes , forging a lasting emotional connection and creating an additional revenue stream ,” said Johanna Monange , founder of Maison 21G .
Integra Fragrances offers to complement a hotel ’ s scent marketing strategy by developing and producing bespoke products . It designs diffusion systems tailored to each environment and scents them remotely , taking care of
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installation , maintenance and assistance . “ Our devices can be complemented by a network of sensors that monitor air quality in real-time ( e . g . VOC , PM , CO2 …). This system allows for dynamic interaction with both the ventilation system and the diffusion equipment , ensuring an optimal balance between a pleasant and healthy environment while minimizing energy consumption ” said Cotti . For some hotels , it also offers to transform the signature scent into a home fragrance collection ( reed diffusers and candles ) to |
allow guests to extend the magic of their stay once at home . Other examples include scented ceramic , fragrance discovery kits , scented bookmarks and pillow mists .
Whether it is choosing a scent so on-brand that the guest recognizes it on every property or choosing a special scent for each season to intensify emotions during the stay , scent marketing offers an array of possibilities for hotels to connect with guests and even allows them to take home a redolent memory .
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