WEBINAR
importance of accurate forecasting and channel optimization . Semere ’ s team achieved a 5 % year-over-year increase in direct bookings by improving website content and using guest-centric search strategies . “ Revenue professionals must understand their cost of acquisition and prioritize profitable channels ,” Cariss said .
TO-GO THOUGHTS There is no overnight solution toward optimizing property-level revenue . It takes time ; it takes a strategy ; and it takes measurable data . One way is to invest in technology to centralize and analyze data across all revenue streams , where a single source of truth empowers teams to make informed , real-time decisions . Beyond investing in business intelligence tools , focus on training teams to access , interpret and act on data effectively .
And listen : The best advice on how to reduce costs and generate higher revenue oftentimes comes from hotel employees . And learn : Use guest data to craft bespoke experiences that enhance loyalty and encourage incremental spending . Also : Balance OTA and direct bookings strategically . Optimize digital content and leverage loyalty programs to drive direct bookings .
WITHOUT A DATA-DRIVEN CULTURE , IT ’ S JUST NUMBERS ON A SCREEN
– SUDHARSHAN CHARY , MANAGER OF THE RESORTS DIVISION , OTELIER
“ Business intelligence is a journey ,” said Chary . “ Start small , build trust in the data and scale as your team ’ s comfort level grows .” With advancements in artificial intelligence and automation , the opportunities for efficiency and personalization are growing rapidly .
Cariss encouraged hoteliers to take the first step : “ It ’ s overwhelming , but one step at a time — even small changes can lead to big results over time .”
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