HotelsMag March-April 2024 | Page 8

ALIS COVERAGE

The

STATE of Things

HOTEL PERFORMANCE STANDS UP TO NEW TRAVEL PATTERNS , BUT STILL ROOM FOR IMPROVEMENT .
By DAVID EISEN

LOS ANGELES — The Americas Lodging Investment Summit , held annually at the JW Marriott Los Angeles L . A . Live , is the first barometer of the year to assess the temperature of the collective hospitality and travel industries . The mercury in the thermometer remains high , but a lingering COVID hangover coupled with a still foggy economic picture are keeping things from operating at full capacity .

For the hotel industry , that means a complete return of business and international travel , along with a perky transactions market . In a session at ALIS , focused on the state of the travel industry , Geoff Freeman , president and CEO of the U . S . Travel Association , highlighted the
8 hotelsmag . com Mar / Apr 2024