MARKETING
“ A Stay for Any You ,” Choice ’ s latest campaign , stars actor and writer Keegan- Michael Key .
Made toMarket
CHOICE HOTELS ’ CMO DISCUSSES LATEST MEDIA CAMPAIGN THAT ASSURES THE RIGHT HOTEL FOR EVERY NEED .
By DAVID EISEN
In January , Choice Hotels International unveiled a new multichannel national marketing campaign —“ A Stay for Any You ”— starring actor and writer Keegan- Michael Key , in television and social media spots . The campaign highlights some of the reasons people travel and how Choice meets those needs through its portfolio of 22 hotel brands . The campaign features four specific brands — Radisson , Cambria , Comfort and Quality Inn .
The broadcast advertisements were co-written by Key , his partner Elle Key and McKinney , Choice ’ s creative agency . Choice worked to execute the media buy with Havas .
Any new media campaign is the result of myriad internal and external input . At the center of Choice ’ s new campaign was Choice Hotels ’ chief marketing officer , Noha Abdalla . HOTELS caught up with Abdalla , who joined Choice in 2022 , to discuss the genesis and concepting of the new campaign , how it builds off Choice ’ s last large media
38 hotelsmag . com Mar / Apr 2024