SALES & MARKETING
The Music Room is one of the hangout zones at Ying ’ nFlo . add value to owners looking for multi-brand hospitality asset managers .
H : Will growth be via new builds or conversions ? Both ? ST : Both . Ying ’ nFlo is flexible in this respect . The concept behind Ying ’ nFlo allows owners to build a recognizable and profitable brand with an optimized investment level and indeed speed to market . The model also allows us to work with owners to be flexible in terms of a management agreement , a franchise or even a lease arrangement .
H : Why is marketing and building concepts for millennials and Gen-Zers so important ? ST : The segments are relatively underrepresented with a strong brand that speaks their same language , meets their needs and genuinely takes this into account . By the numbers , Ying ’ nFlo has enormous potential with Asia being potentially the most important market given that 60 % of millennials and almost 25 % of Gen-Z live there .
The Arcade is a communal space that encourages guests to connect amid amenities like a Smart TV , comfortable sofa and table football .
H : Initial expansion looks to be in APAC . Do you foresee future growth in the U . S .? EMEA ? ST : While the first confirmed properties are in Hong Kong and China , Ying ’ nFlo will have an international footprint . Its design concept and offering would be ideal for markets from Southeast Asia , India and the Pacific , through to select locations in Europe and North America .
H : How will design and technology play a role in the brand ? ST : Ying ’ nFlo is designed as a place that feels like a friend ’ s apartment . Linehouse created Ying ’ nFlo spaces for urban travelers looking for a practical , well-designed place to stay , for whom standard hotel offerings are not the answer .
It ’ s a new wave of hospitality , focused on a genuine sense of a connected community , where smart living technologies help to build greater personal interaction and belonging .
A Cabin bathroom .
H : How will operations differ , say , from a Langham hotel ? Assuming a stripped-down workforce , how will margins increase based on lower operational costs ? ST : We want to tap into the mid-scale , select service market and have strategically designed Ying ’ nFlo for the development of this segment . With technology and efficiency at its core , Ying ’ nFlo represents lower set-up costs and quicker ROI for owners .
90 hotelsmag . com Mar / Apr 2023