BRAND DEVELOPMENT
A Ying Cabin is around 235 square feet and includes a double bed and a washer / dryer .
Langham dips its toes
OUTSIDE LUXURY
THE HOTEL COMPANY ' S NEW BRAND YING ’ NFLO FOLLOWS A TREND GEARED TOWARD MILLENNIALS AND GEN-Z .
By DAVID EISEN , EDITOR IN CHIEF
Since its inception , Hong Kong-based Langham Hospitality Group has been synonymous with luxury . The Langham , London is proof : it ’ s the longest-standing hotel in Langham ’ s portfolio and when it originally opened in 1865 , it was considered Europe ’ s first “ grand hotel .” The derivation of the Langham name even comes from its location on Langham Place .
The Langham was sold to Great Eagle Holdings in 1995 and the brand has since expanded to include 20 hotels and more under development under the Langham badge , while in 2015 , Cordis Hotels & Resorts was launched to serve the upper-upscale segment .
Now , the sybaritic Langham is dropping into another chain scale , some rungs down , rolling out Ying ’ nFlo , a brand that is being developed for the upper midscale space with the millennial and Gen-Z traveler in mind — the website opens on a young woman in a leather jacket , donning headphones and enthralled in whatever is playing through them .
The first Ying ’ nFlo opened in Wanchai , Hong Kong in October 2022 , in the same building as parent Great Eagle . ( Initial room rates are between $ 115 and $ 150 , depending on room type .) There are plans to expand rapidly in the region , with a pipeline that includes a hotel in Xiamen , as part of Langham Hospitality Group ’ s first multi-brand project .
The brand ’ s intro press release has all the hallmarks of what a trendy , hip , new brand strives to convey : art and music , tech forward , brilliant basics ,
88 hotelsmag . com Mar / Apr 2023