The Aiden by Best Western @ T ' aim Hotel in Margny-Les-Compiegne , France , about 1.5 hours north of Paris .
DEVELOPMENT
BWH Hotel Group ’ s Aiden
TO DOUBLE FOOTPRINT IN 2023
THE BOUTIQUE BRAND INCLUDES 19 PROPERTIES CURRENTLY .
By HOTEL EDITORS
BWH Hotel Group has ambitious plans for Aiden , its boutique brand , which is expected to grow by more than 200 % in the coming years . Aiden ' s portfolio is expected to more than double in 2023 .
Aiden ' s current portfolio includes 19 hotels in key global destinations such as Australia , France , Italy , and South Korea , along with cities in the U . S ., such as Austin , Texas , Scottsdale , Ariz ., and Berkley , Calif .
Aiden ' s expansion plans include the brand ' s upcoming debut in India and Scandinavia , where 30 new properties have been added , each with a hologram concierge service .
“ This brand delivers on the evolving interests of today ’ s travelers , giving them a boutique experience from a trusted global hotel company ,” said Larry
58 hotelsmag . com Mar / Apr 2023