Fashion brand Tommy Bahama

PUSHES INTO HOSPITALITY

WITH A NEW RESORT COLLECTION OUT , THE LONGTIME PURVEYOR OF BEACH-INSPIRED WEAR TEAMS WITH A HOTEL DEVELOPER .

By RAYNA KATZ

Capitalizing on their mutual strong presence in Coachella Valley — and a shared luxury customer profile — hotel developer Lowe has partnered with retail and restaurant operator Tommy Bahama to create the Tommy Bahama Miramonte Resort & Spa in Indian Wells , Calif .

Owned by Lowe since 2020 , which held the property in the past , but sold it to an investor in 2014 , the Miramonte will continue to be run by Lowe ’ s hotel management arm , CoralTree Hospitality . Tommy Bahama ’ s parent company , Oxford Industries , Inc ., purchased a minority equity stake in the hotel . Lowe officials declined to say the exact size or dollar amount of Tommy Bahama ’ s share .

Mar / Apr 2023 hotelsmag . com 53