TRENDING
HOTEL FUNDAMENTALS stand up to oscillating economy
By DAVID EISEN , EDITOR IN CHIEF
LOS ANGELES — It ’ s tough out there , but it could be worse . Despite its best efforts , the global economy has not yet cratered and the hotel industry is not wavering in its resolve .
In the U . S ., the Federal Reserve has been working overtime to tamp down inflation by raising interest rates and , so far , the recession everyone is waiting for hasn ’ t come to fruition ; in Europe , a rather mild winter has staved off dire concerns over energy shortages ; and , in China , countrywide protests over draconian COVID lockdowns finally cajoled the government to lift restrictions , freeing the economy .
For the time being , the world can take a collective breath .
For the time being , so can the hotel industry — if you believe the data .
During the Americas Lodging Investment Summit ( ALIS ), leaders from data firms rolled out their predictions and none were a death knell . In fact , some have even tweaked
10 hotelsmag . com Mar / Apr 2023