INVESTMENT
Blurring sectors accommodate
shifts in preferences
REAL ESTATE SPACES EVOLVE TO ACCOMMODATE MORE WELLNESS-FOCUSED AND TECH-SAVVY CONSUMERS .
Contributed by GERALDINE GUICHARDO , GLOBAL HEAD OF RESEARCH , HOTELS , AND OPHELIA MAKIS , SENIOR ANALYST AMERICAS RESEARCH , HOTELS , JLL
COVID-19 has taken a mental , physical and emotional toll on people across the world and forced many to rethink their priorities . As a result , the consumer mindset has evolved to focus on health and wellness , with a desire for safer more convenient experiences enabled by technology . To meet the demands of the consumer in a post-COVID-19 era , real estate sectors including Office , Retail , Industrial and Multifamily are creatively transforming their traditional product of space by entering an “ amenity-arms race ” to offer a set of hospitality-like amenities that enhance their wellness and digital offerings .
By adopting a consumer-first mindset , these sectors are accelerating an already growing trend of “ hotelization ” in real estate and blurring of sectors , effectively shifting focus to how individuals experience physical spaces .
52 hotelsmag . com March / April 2022