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Boost Event Sales at Your Hotel in 2022
As the industry has pivoted over the last two years , you ’ ve done all you can to adapt with each change . The new year is bringing us a glimmer of hope to the return of in-person events . Meeting and event planners have a more optimistic outlook for recovery than they did in the summer of 2021 . Are you ready to seize all of this year ' s opportunities ?
These tips will help you take advantage of the return of events and prepare for the unexpected .
Create and deepen valuable partner relationships
Local businesses and your Convention and Visitors Bureaus ( CVBs ) are valuable partners . CVBs can jump in to help you find qualified RFPs . Sometimes they ' ll even respond to RFPs on your behalf . Above and beyond providing leads , CVBs are an extension of your sales and marketing teams as they can provide additional promotion and qualify planners for you .
Make it easy for interested parties
Speed is key when it comes to responding to RFPs . While you may be working with a reduced headcount , it ’ s understandable that your response times might be slightly behind what they are normally . Focus on replying as quickly as you can and offer as much detail upfront as possible to reduce the back and forth between you and the planner .
Provide online solutions for planners and attendees to easily review and book at your hotel . From 3-D space planning , virtual tours , and room booking – the ease of use will automatically provide a boost in sales .
Learn and adapt with business trends and insights
Keeping a finger on the pulse of what others in the industry are experiencing is a key to your success . Cvent is your one-stop resource for stories , insights , and information gathered to help you succeed . Sign up for The Cvent Source , a monthly webinar series that provides sourcing data and actionable insights surrounding the ever-changing hospitality industry landscape .
Get started at cvent . com / cventsource