For most of us , the metaverse is a cloudy concept that ’ s hard to understand , let alone visit . How do you get to the metaverse ? Is there more than one metaverse ? What do you do there and who do you interact with ? The answers to these questions are just as complicated as this virtual realm is rapidly evolving . But hotel brands who take the |
time to understand it will find limitless opportunities to grow their presence , both in the real world and in the metaverse .
“ It represents an entirely new economy within the hospitality system ,” says David Keen , founder and CEO of Quo Global , a hospitality branding agency based in Bangkok . “ It represents possibilities for individual hotels , for brands , for
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collections of hotels , to present themselves in a way that they ’ ve not yet imagined .”
The metaverse is a central piece of Web3.0 , the term used to describe the next evolution of technology beyond websites , smartphones and social media . Web3.0 includes blockchain , cryptocurrencies and nonfungible tokens ( NFTs ), which dominated the art world for
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the better half of 2021 . And while these three concepts have been around for several years , it ’ s only recently that they ’ ve come together as integral components of a larger digital universe , which many refer to as the metaverse . In October , Facebook recently changed its parent company name to Meta in anticipation of the next iteration of virtual reality . |
20 hotelsmag . com March / April 2022 |