HotelsMag March-April 2021 | Page 46

THE TEST PHASE IS OVER ; SOUL COMMUNITY PLANET ’ S FOUNDER KEN CRUSE IS READY TO ROLL .
THE PEOPLE ISSUE

DO GOOD ,

DO WELL

THE TEST PHASE IS OVER ; SOUL COMMUNITY PLANET ’ S FOUNDER KEN CRUSE IS READY TO ROLL .

Contributed by MEGAN ROWE

In a sea of niches and subniches , Ken Cruse eyed an opening and grabbed it . Cruse , founding partner of Soul Community Planet , noticed that despite the proliferation of brands , one aimed at the growing ranks of conscious consumers was conspicuously absent .