HILTON SETS A TEMPO |
A rendering of a king Tempo room with the “ get-ready zone ” |
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Travelers seeking to maintain a healthy work-life balance without breaking the bank represent the sweet spot for Hilton ’ s latest brand launch .
Tempo by Hilton was designed to reflect “ the style of life of today ’ s modern achievers ,” who travel 10 to 15 times a year , says Phil Cordell , Hilton senior vice president and global head of new brand development .
“ A lot of travelers say they have a
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tempo that ’ s interrupted when they travel . They ’ re trying to balance everything that life offers and they don ’ t want to throw out their life when they travel ,” Cordell explains .
In configuring Tempo , Hilton polled more than 10,000 consumers , solicited input from owners and investors and tapped Arianna Huffington ’ s Thrive Global behavior change platform and culinary firm Blau + Associates . Signature
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room elements include a “ sleep environment ” and a “ get ready zone ” that includes an oversized bathroom and space for work or grooming . Guests will have access to Thrive Global materials to guide them through healthy evening and morning rituals .
F & B options include a complimentary selfserve coffee and tea station , a fast-casual café with breakfast options , and a bar that serves cocktails , mocktails and small
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plates in the evening . A nod to sustainability includes food-waste programs , responsible seafood sourcing , hydration stations and full-size bath amenity dispensers .
The first Tempo by Hilton is expected to open in 18 to 24 months , with 30 projects already in the works and about the same number committed , all in the U . S ., franchised and new-build .
Room counts will typically range from 140 to 150 , with
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development costs averaging US $ 180,000 to US $ 300,000 a key , excluding land , typically in “ suburban urban ” locations .
Cordell says careful engineering has resulted in “ a cool hotel with an efficient operating model ” designed to run with 30 to 35 full-time employees . Hilton is shooting for more than 500 locations within eight to 10 years , eventually outside the U . S ., he adds .— MEGAN ROWE
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