The St . Regis Deer Valley Hotel ’ s “ aroma experience ” has guests try to identify different scents , which helps them appreciate the flavor profiles of gins .
It ’ s no longer just about a carefully crafted cocktail or a stellar wine list . Hotel bars are upping the ante on experiences – carefully curated programs that not only keep guests spending money at the bar but also bring locals in as repeat customers . Here are five hotel bars that offer the kind of experiences guests can ’ t find anywhere else .
A copper distilling kettle
ST . REGIS DEER VALLEY HOTEL PARK CITY , UTAH The St . Regis Deer Valley Hotel worked with local Alpine Distilling to create a private-label gin for the hotel , and now , the hotel brings in the distillery ’ s owners to teach aroma experiences to guests – and transports guests to the distillery to make their own gins .
“ I ’ m always looking for local partners as a way to tell the story of our destination , Park City , to our guests ,” says Brandon Hendricks , director of sales and marketing for the hotel . Hendricks met Rob and Sara Sergent , owners of the distillery ,
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